All posts by: Heather

You’re Doing the Holidays Wrong [Here’s How]

Nov 04, 2015

Many companies spend half the year preparing to make the most of the busy Christmas season. Whether you’re getting ready for Black Friday, putting the finishing touches on holiday promos, or purchasing green-and-red...

How to Fail Your Brand Launch

Oct 07, 2015

Spectacular PR failures make great social media fodder, and can also serve as a case study for understanding what not to do when launching or promoting a brand. In...

New Scopcity Website Is Live!

Sep 22, 2015

I am thrilled to announce that we have, at long last, launched our new website. Its streamlined interface allows visitors to quickly access what they most often want to find:...