All posts by: Fen

The Role of Content in Lead Generation

Apr 01, 2014

Marketing professionals sometimes ask how Scopcity’s content services support online lead generation. It’s a great question about a complex topic, so we thought we’d give it some attention here....

Three Content Mistakes Worse Than No Content At All

Oct 15, 2013

According to the recently released 2014 B2B Content Marketing Report, 93% of marketers engaged in content marketing in 2013, and 42% consider themselves effective at it. Apparently, this is an improvement...

Justin Dye Joins the Scopcity Writer Team

Oct 09, 2013

Our mission as Awesomest Content Provider Ever just got a little easier. Please welcome our newest team member Justin Dye, experienced marketer, outstanding writer, and passionate storyteller. Justin contacted...