the blog

How Much Does a Case Study Cost?

Dec 08, 2015

Case studies are the often under-appreciated workhorses of the content marketing world. They serve the primary purpose of demonstrating how your solution works and who it works for, while...

You’re Doing the Holidays Wrong [Here’s How]

Nov 04, 2015

Many companies spend half the year preparing to make the most of the busy Christmas season. Whether you’re getting ready for Black Friday, putting the finishing touches on holiday promos, or purchasing green-and-red...

How to Write a Killer Press Release

Oct 21, 2015

I was 14 years old in 1987 when I wrote my first press release. My family owned a computer, because my dad was a forward-looking man, but we certainly...

How Much Does it Cost to Outsource a Blog?

Oct 14, 2015

I got my start as a content marketer in 2001, before it was called content marketing.  A few organizations I worked with had begun blogging, but it was difficult to quantify...

How to Fail Your Brand Launch

Oct 07, 2015

Spectacular PR failures make great social media fodder, and can also serve as a case study for understanding what not to do when launching or promoting a brand. In...

New Scopcity Website Is Live!

Sep 22, 2015

I am thrilled to announce that we have, at long last, launched our new website. Its streamlined interface allows visitors to quickly access what they most often want to find:...

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