How to Fail Your Brand Launch
Spectacular PR failures make great social media fodder, and can also serve as a case study for understanding what not to do when launching or promoting a brand.
In this article on the Farmore Marketing blog, I explore the recent downfall of the much-touted “Yelp for People” app, Peeple, and what it has to teach us about managing brand reputation.
Through the lens of Peeple founder, Julia Cordray’s breathtaking online melt-down, it explores common mistakes in:
- Due diligence
- Product design
- Responding to criticism
- Handling mistakes
- Providing transparency
And provides guidelines and examples for handling brand launch challenges with grace.
Check it out, send Farmore Marketing some love for hosting, and let us know what you think in the comments!
Fen Druadìn Head (formerly Heather Head) is an author, as well as the founder of Scopcity. When she is not writing, running the business, or chasing down bad guys on Twitter, she enjoys hiking, snuggling with her husband and three boys, and avoiding the kitchen.