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Taming the Content Beast: Essential Hacks for Better Content Faster

Taming the Content Beast: Essential Hacks for Better Content Faster

20.02.2014.

Today’s marketing professionals face a bigger challenge than ever before when it comes to producing content. Every year, the demand increases for more more more, and better better better.

The challenge lies here:

  1. Producing great marketing content requires a skill set that is both deep and wide: Writing, marketing, psychology, business, buying process, and strategy are only the start, and
  2. Producing great marketing content requires TIME.

If it weren’t for #1, then hiring cheap workers to punch the stuff out would be the obvious solution. If it weren’t for #2, then most effective marketing professionals could simply add it to their task list.

Unfortunately, both 1. and 2. are true and as a result, marketers frequently tell us that producing enough written content is one of their biggest headaches.

Fortunately, it is possible to tame the content beast. With the right tips and techniques–and, sometimes, the right partners–you too can get a handle on your content requirements.

Want to know more? Join us on February 25 at 6:30 for our FREE webinar, Taming the Beast: Essential Hacks for Better Content Faster, offered in partnership with the Charlotte American Marketing Association. We’ll share our tried-and-true techniques including:

  • Setting yourself up for success,
  • Essential speed hacks,
  • Better quality hacks, and
  • How to outsource effectively.

Register now to reserve your spot. We hope to “see” you there!

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Author:

Heather Head is an author, as well as the founder of Scopcity. When she is not writing, running the business, or chasing down bad guys on Twitter, she enjoys hiking, snuggling with her husband and three boys, and avoiding the kitchen.

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